"Soaring above a virtual reconstruction of the Forum and the Palatine Hill or zooming into the Colosseum to get a lion’s-eye view of the stands, Google Earth’s 400 million users will be able to explore the ancient capital as easily “as any city can be explored today,” Michael T. Jones, chief technology officer of Google Earth, said Wednesday at a news conference at Rome’s city hall."

Talk about your killer apps. Are they going to resurrect Jerusalem as well? Rebuild the temple? Answer some lingering questions about Galilean urban planning? Despite the potential this tech has for the classroom, what an invigorating collaboration between printed and digital scholarship. It is like a virtual incarnation of all the recent movements in New Testament Studies towards social-scientific reconstructions of early Mediterranean culture. Think of it as Manufacturing Rome.